Large chatbot players vulnerable to disruption: Startups can disrupt incumbents like ChatGPT by offering riskier responses, tapping into niche markets.

Disruption theory explained: Disruption occurs when a startup offers a lower-cost product with unique advantages that outperforms in key dimensions.

Incumbents' risk constraints: Large chatbot players limit risky responses to mitigate legal and reputational risks, leading to bland interactions.

Opportunities for startups: Small startups can excel by allowing chatbots to make bold statements that incumbents like OpenAI or Google avoid.

Incumbents' response strategies: Companies like Meta and Google are likely to distribute legal risk by open-sourcing models or enabling custom chatbot personalities.

Custom chatbot personalities: Allowing AI responses to be influenced by specific brands or authors can enhance user experience and support diverse perspectives.

Future of chatbots: Enabling AI to represent various viewpoints benefits both incumbents and users, potentially leading to a new era of content creation.