How to write for the internet

by Greg Isenberg

TLDR Guide on writing effective internet copy for success. Key tips include storytelling, conversational tone, credibility, and clear calls-to-action.

Key Insights (click to read)

  • 🖌️

    Storytelling is key: Engage readers by painting a vivid picture that immerses them in the content like a story.

  • 💬

    Conversational tone matters: Write as if chatting with a friend to create a welcoming and friendly atmosphere for readers.

  • 📚

    Line breaks for readability: Use generous line breaks to improve readability and engagement, especially in a fast-paced online environment.

  • 🔦

    Focus on one main idea: Keep the message clear and concise by highlighting a single focal point, similar to using a spotlight in a dark room.

  • 📊

    Show credibility with examples: Use real stories or examples to demonstrate credibility and reinforce key points effectively.

  • 🤔

    Address concerns preemptively: Anticipate and address reader concerns to build trust and engagement, akin to answering questions before they are asked.

  • 🎭

    Engage and entertain readers: Keep the content fun and interesting to ensure reader enjoyment and retention, much like adding flavor to a dish.